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4. MQL: Marketing Qualified Lead

Definition

Discovery Call! Introduce Still Life // Get information from them. i. Key Questions to Answer: -Does this prospect have a problem we specialize in solving? -Is there a compelling reason for them to solve it now? -The prospect has a timeline and end date they must adhere to solve this. -The prospect has influence over the decision process and BUYER. ii. Think quantity (MQL) vs. quality here (SQL): You’re looking to disqualify as fast as possible. See the MQL page for more information

Assets Required

i. Pre-qualification checklist (pre-call) ii. Calendar invite iii. Discovery Call Script / Data Capture

Comm Channel

Zoom: Phone call or video call

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