Henry’s Website

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In terms of completed projects, you can either click through the index below for specific roles or scroll for an overview. These are the things I’ve had to figure out how to do…

Launch A Podcast

Producer / Editor

July 2024 - Present

Goal: Get the podcast up and running—fast and lean. I designed the workflows, optimised scheduling, and built a production system that scaled effortlessly.

Templates:

End-to-end Posting Process

Podcast Setup

Film Gear Setup

Social Media Coordinator

July 2024 - April 2025

Editors were too slow and too expensive. So I went end-to-end to understand system myself, optimised each step and cut turnaround time by 60%. Now I can price out, hire, and train video production teams with finely-tuned precision.

Templates:

End-to-end Posting Process

Podcast Setup

Film Gear Setup

Videographer / Audio Mixing Engineer

July 2024 - April 2025

I have a deep respect for well-designed equipment so learning to operate this film equipment was a real privilege. I tracked my work with robust systems fool-proof for capturing great content. The stakes are high when the cameras are rolling… You do not want to drop a ball here.

Build 9x Digital Courses

Sales Funnel Designer & Specialist

Dec 2024 - Jan 2025

I’ve built a few course platforms but below is the full course funnel that we ran slightly before Christmas ‘24. This was a speed run. In 8 days, I scripted, filmed and edited the course content and the ad content, built the funnel and launched. This was my first time launching this type of funnel so I tested 3 different platforms for convertibility.

I track my time in 15-minute intervals, have done for years. The following images show the process, end-to-end in terms of exactly how long it took me to: script, prep, shoot, offload, edit, package and deliver the course and the first wave of ads.

I ran into a lot of issues with optimising these funnels e.g. getting the pixel firing to the highest value stage to begin with. I learned some lessons the hard way such as wasting money attracting junk traffic.

Digital Media Buyer

Dec 2024 - Jan 2025

47 ads, 4 waves, 5 segmented demographics—live before Christmas. We didn’t guess, we tested, iterated and sadly ran out of time.

I’ve also received a 12 hour training in Meta ad distribution and strategy. Combining this with my background in statistical analysis has made the process extremely exciting for me.

E-Learning Curriculum Designer

Oct 2023 - Mar 2024

I codified the curriculum, automated communications, and developed all supporting materials for our 6-month and 3-month workshop series. We published 8 courses on Circle.so to complement the experience.

• Built an automated SMS and email system to keep participants engaged and informed throughout the journey.
• Designed a structured syllabus, summary sheets, and print materials for six 4-hour workshops.
• Co-created a custom journal for the second iteration of our 3-month program — Jim illustrated, and I refined and structured the content for clarity and flow.

Below are images of the complete customer journey map for the 3-month course (including every event and corresponding SMS/email copy), as well as a preview of the illustrated journal we printed to accompany the experience.

Capture a 350+ Person Event On Film

Director

Jan 2023 - Mar 2023

Orchestrated an 8-person AV team to capture an event in 4K. Our complete Run-Of-Show accounted for 17 people with each moment planned down to 10-minute increments. Final product below.

Keynote Speaker

Jan 2023 - Mar 2023

I introduced this event. More generally, I’ve spoken to many audiences of 20 to 300+ about Stillness, communication, and personal development. Panels, workshops, event intros—I’ve done them all.

Graphic Designer

Jan 2023 - Mar 2023

Print marketing was a necessity. I designed the pitch decks, 1-pagers, booklets, signage, and digital assets to ensure the event was well-promoted.

Finished Assets:

Fill 160 Seats For 6 Month Program

Go-To-Market Lead

Jan 2023 - Feb 2024

80 seats. $3,200 per seat. Sold out. Twice.

This was a sprint—daily recruitment stand-ups, 8-12 pitches per week, 2-3 events per week. Built out flawless notification systems using customer journey mapping.

Results: 97% attendance rate, 24.1% stress reduction, 15.7% increase in life satisfaction*

*Gauged by the PSS and LSS surveys regularly used in published, peer-reviewed clinical studies.

**I ran the pre and post surveys to collect this data

Below is an image from our graduation and a screenshot of a typical week in the recruitment cycle. Moving quickly between content creation, product and recruitment.

Events Director

Dec 2024 - Jan 2025

When we reopened our facility, we took a fresh look at our audience and ran a series of GTM experiments to refine our offerings. This meant a lot of events and a lot of rehearsals. We hosted 600+ events at our time on Abbot Kinney. Truly honoured to be a part of them and a witness to the internal growth of everyone who participated.

Growth & Recruitment Strategist

Mar 2022 - Feb 2024

I led strategy and execution for growing and retaining enrollment in our 3- and 6-month flagship programs — from initial outreach to long-term engagement. This meant building recruitment pipelines, crafting messaging that converted, and designing every touchpoint of the participant journey.

• Designed onboarding flows, structured syllabi, and workshop materials that supported trust and clarity from day one.
• Personally recruited 36% of people enrolled across both programs
• Applied data from surveys and feedback loops to continuously optimise conversion and retention.

Tools: Figma, Hubspot, Notion, Momence

Build A Digital Marketing Department

Marketing Officer

Mar 2022 - May 2024

Instagram hit 200k+ followers during COVID. I built the system to track and optimise marketing spend, ensuring every dollar was not only accounted for but ranked on it’s efficiency with regards to customer acquisition. Below is a redacted screenshot of the database used to do so.

I oversaw a CMO, two copywriters, a graphic designer, a social media coordinator, an events director and three interns.

SEO / ASO Analyst

March 2021 - July 2021

I misdiagnosed a product-market fit issue as a search and discoverability problem. So I went deep—took courses, ran experiments, and learned the hard way. The real issue? People weren’t searching for us.

Key takeaway: Search optimization only works when demand exists.

• Optimised free trials to export keyword databases.
• Refined a Traffic / Difficulty coefficient to prioritize high-impact keywords.
• Validated keyword strategies against actual conversion data.

Scale matters. The difference between 100 and 110 page views? Negligible. The difference between 100k and 110k? That’s the game.

Email Marketer

Feb 2022 - Present

Was the bane of my existence for a good period of time. I’ve tested every major platform—most are terrible in their own way. HubSpot is the least painful, but choice depends entirely on the goal.

• Built and optimized high-converting email sequences for engagement and sales.
• Managed cold outreach campaigns, balancing automation with deliverability best practices.
• Troubleshot deliverability issues—once your domain gets flagged, it’s a nightmare to recover.

Create A B2B SaaS Sales System

Sales Operations Manager

I built the sales engine—from inbound lead qualification to closed deals. Every system, script, and touchpoint was designed for efficiency and scale.

• Implemented lead tracking and CRM workflows to optimize conversion.
• Mapped the customer journey to refine touchpoints and improve close rates.

Customer Success Manager

I ran customer retention and post-sale operations to keep users engaged and solve problems before they churned.

• Created release notes and user education materials for new features.
• Designed troubleshooting workflows to reduce support overhead.
• Acted as a liaison between product, sales, and customer service to streamline feedback loops.

Data Scientist

Coordinated with the University of Illinois to conduct a research study on our app’s impact. Data doesn’t lie, and we had the numbers to back up our claims.

Recruit A Software Development Team

Product Marketing Manager

I handled everything customer facing product-side—launches, messaging, user retention, and analytics. This included launch strategies for app and feature releases, design systems to unify branding across UI/UX and owned customer service and feedback loops to refine the product.

Tools: Firebase, Appstore Connect, Google Play Store, Adjust, Google Tag Manager, Google Search Console, Google Analytics, Figma

Product Manager

We hired an agency to help us build an in-house software dev team from the ground up. We implemented Agile development framework with Jira. I stepped in as Product Manage until we ultimately recruited and onboarded our first in-house Product Manager.

UI / UX Designer & Research Analyst

Feb 2022 - Present

With our original outsourced development team in Prague, rapid iteration in Figma became essential. I took on design responsibilities, refining UI/UX in real time to bridge the gap between product vision and execution—an invaluable skill that significantly improved development efficiency.

Beyond design, I conducted 160+ customer interviews, generating a database of over 600 user insights that directly informed product decisions. This deep user research helped prevent costly missteps and ensured the app and program were aligned with actual customer needs.

Tools: Figma, Sketch, Adobe XD, Adobe After Effects

Oversee Facility Build-Out

Project Manager

Oct 2019 - Jan 2020

When we signed the lease on Abbot Kinney, it became clear—our general contractor wasn’t delivering. I stepped in, managing the build-out directly. With construction running from 6 AM to midnight, commuting was pointless. I moved in, overseeing every phase until completion. During that time, I managed site logistics, timelines, and installations while ensuring AV, lighting, and projection was integrated flawlessly.

Tools: Power drill, indoor scaffolding, wire strippers, ramboard

Welcome to my office / bedroom…

AV Technician

Dec 2019 - Jun 2024

I also had to swallow a golf ball when I realised that people would help but they wouldn’t take things to the place they needed to be or were too expensive to do the menial, unbelievably mind-numbingly boring tasks we needed done. For example,

I’m very proud of my Back Of House guide. A manual so robust… A monkey could use it. It was only needed twice in terms of I wasn’t there and something had gone wrong but it. Check it out, especially section 4 on SNAFUs.

Tools: HOG 4, Elgato Streamdeck, Yamaha TF1, Bitfocus Companion

Construction Assistant

Dec 2019 - Jun 2024

Living on-site meant I handled the unseen but essential work—prepping materials, securing the workspace, and keeping the job site efficient and safe for the next day’s crews. It was absolutely worth it.

Learn more About Henry

Scan past Notion Operations